Fruition Seeds Stops Selling, Plans to Give Away Its Seed Instead
August 27th, 2024
The upstate New York seed company, Fruition Seeds, is taking a rather radical step for any business.
As of today, the producer of organic, Northeast-adapted vegetable, herb, and flower seed is shutting down its online seed sales and moving to what co-owner Petra Page-Mann terms a “gift culture.”
From now on, Fruition will give away – not sell – the seeds produced on its 20-acre farm near Naples, in New York’s Finger Lakes region. It won’t sell or ship anything else, for that matter.
Page-Mann and co-owner Matthew Goldfarb are laying off the company’s other 10 employees by later this fall and depending on volunteer help and donations to sustain Fruition’s operation.
Gardeners will be able to obtain free Fruition-grown seeds in one of two ways.
One is by visiting the farm directly, primarily on days when Page-Mann and Goldfarb schedule events. Those events will be publicized on the Fruition website, which is continuing without the shopping-cart feature.
The other give-away avenue is from a series of on-the-road events that Fruition hopes to establish – an extension of the company’s past participation in seed libraries and seed swaps.
Page-Mann and Goldfarb also plan to give away fruit and nuts from the more than 100 trees planted on the farm.
“We can no longer commodify our beloved kin – these seeds – or ourselves,” wrote Page-Mann in announcing the move. “The call is simple. Seeds are gifts. Gifts are shared, not sold, not hoarded, or otherwise contained by control.”
So after 12 years of conventional business in which the company reached an annual budget of more than $1 million, Fruition plans to subsist on trust and faith.