A “Jolt of Floral Magic”
February 7th, 2023
In just a month, a long-time blooming milestone will return to Pennsylvania for the first time in three years.
The Philadelphia Flower Show – the world’s biggest, oldest indoor flower show – is headed back inside March 4-12 to its end-of-winter “natural habitat” over 10 acres of the Pennsylvania Convention Center.
I, for one, am glad to see this return to normalcy after the show was forced outside in June for the past two years because of the COVID pandemic.
While some people actually preferred the FDR Park outdoor venue, it just couldn’t capture what I’ve always liked best about the Philly show – namely, how special it is to see instant spring unfold in full bloom while it’s still so cold and gray outside.
The designers of this year’s show are seizing on that intangible to craft a 2023 theme that aims to “jolt” visitors with maximum color and give them some of the biggest display gardens in the show’s nearly two-century history.
The Pennsylvania Horticultural Society, which produces the Philadelphia Flower Show, recently unveiled details of what the 2023 show will look like.
“The Garden Electric” theme will start right at show’s main entrance, where a large, web-like mesh scrim will partially obscure and “gray out” the blooming gardens on the other side. The idea is for the vibrant flower colors to suddenly come alive once visitors step inside this garden cocoon.
PHS calls it a “jolt of floral magic” that will immerse visitors “in a 360-degree world of unique floral pairings, textures, light, fragrance, and vibrant colors.”
“We’re working hard to create a cohesive and fully immersive experience for show attendees,” said PHS’s creative director, Seth Pearsoll. “Design choices are intentionally being made to mimic the feel of being outdoors in nature by creating larger displays that surround guests.”
Some of the main-display gardens will cover 2,200 to 2,900 square feet – the largest sizes the show has ever presented.